// In the process of developing a web site, there are many professional profiles that work on it, one of these is the SEO profile (Search Engine Optimization). If you are working in a web agency, usually there’s a professional profile that works only on search engine optimization, giving you the freedom to work with image editing, (x)html and css. But if you are a freelance, then you should spare money and do this your [...]

There are a lot of details to consider when designing and developing a web site. In reality, it can seem like an endless list — but if you look carefully you’ll see that there are certain elements that are more important than others, elements that are used consistently among the most successful sites. Once you’ve completed the Planning Stage of your website, the rest of the elements fall into broad categories ranging from User Interface [...]

There are so many myths and misconceptions about SEO on the internet, that it’s difficult to filter truth from fiction. Search engine algorithms change on a regular basis, so what worked 6 months or a year ago may not be as effective today. There are some SEO and design techniques that you can take into consideration when designing your website that can help your site rank higher in the SERPs or Search Engine Results Placement. [...]